This year Festival Republic and Marks & Spencer are teaming up for adventurous way of travelling to the Latitude festival in 2012 – the Tour de Latitude. This initiative is set to raise funds for orphans and vulnerable children in Kenya and Julie's Bicycle who help make environmental sustainability intrinsic to the creative industries.
Tour de Latitude will take place on Thursday 12th July, giving festival goers the chance to get from one of the three start points along the route, on a tour of country villages from London to the Latitude site, before the entertainment begins in the evening. The furthest starting point is Hackney in London, a whopping 113 miles from Latitude with an estimated journey time of 8- 12 hours, a challenging ride for experienced riders. The second starting point is half the London distance, leaving from Sudbury near Colchester, 55 miles from the festival with an estimated journey time of 3-5 hours, while the final starting point is Ipswich, 35 miles from Henham Park estimated at 2-4 hours.
We informed the festival organisers of the Bike Aid resources along the route and have since been invited to host a Bike Aid station at Henham Park. The logistics are still being worked out but things are looking very likely we'll be there to make more kits for local hosts from the surplus and unwanted tools people bring to us and distribute information about local cycling. If you'd like to give us a hand with our stand, please get in touch.